Social Media Marketing & Branding

For One Health, a general hospital in New York City launching a new digital health service, a comprehensive multi-platform social media strategy was developed to increase brand awareness and drive engagement.

The project involved creating a content plan for Facebook, Instagram and Twitter, with engaging multimedia posts, videos, and content pillars designed to communicate One Health’s digital health services to a broader audience.

Key deliverables included content creation, an expanded brand guideline for social media, and a growth strategy pitch. Additionally, community management guidelines and active engagement with followers helped establish a loyal online community.

The social media strategy aimed to boost app usage, subscriptions and foster a positive brand reputation, aligning with the client’s business goals of digital transformation and customer acquisition.