Content Marketing & SEO

For Green Gatherings, a Berlin-based startup launching biodegradable picnic products, a content marketing strategy was developed to support the product launch, generate leads and raise brand awareness.

The project included conducting market research, creating buyer personas, and writing an SEO-optimised long-form blog article to attract organic traffic. The blog featured a lead magnet sign-up form with a strong call to action, encouraging visitors to sign up for exclusive content and updates.

A product landing page was also created to showcase the new product line, with clear calls to action prompting visitors to explore the product details and make a purchase.

Key performance indicators (KPIs), such as blog views, sign-ups and landing page conversions, were tracked using Google Analytics to measure success and continuously refine the strategy.