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Email Marketing
Organisation Name
Green Gatherings
Project type
Email Marketing
Role
Content Marketing Specialist
Date
04 August 2024
An email marketing campaign was developed to nurture leads and drive sales following the content marketing strategy for Green Gatherings, a Berlin-based startup launching biodegradable picnic products.
The project involved creating an engaging 3-part email course designed to educate subscribers about sustainable picnic solutions and encourage them to explore the product line.The campaign featured personalised emails with strong calls to action, directing users to the product landing page.
Key performance indicators (KPIs), such as email open rates, click-through rates and conversions to the product landing page, were tracked using Mailchimp and Google Analytics to measure the campaign’s effectiveness and optimise future outreach.
