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Multi-Channel Marketing & Analytics
Organisation Name
Inclusive Tomorrow
Project type
Multi-channel digital marketing strategy for a charitable raffle campaign.
Role
Marketing Analyst & Strategy Lead
Date
03 November 2024
For Inclusive Tomorrow, a charitable organisation using raffle ticket sales to support disability-inclusive projects, the focus was on analysing data from the previous holiday campaign to inform a data-driven multi-channel marketing strategy for the upcoming spring campaign.
The task involved evaluating the performance of channels like paid social media, email marketing and content marketing, while ensuring all messaging adhered to ethical guidelines. Key activities included developing a full-funnel customer journey, conducting correlation analysis, and providing actionable insights for campaign optimisation.
A project plan was created using project management tools, and briefs were prepared for team collaboration. The strategy aimed to increase monthly active subscriptions and improve campaign performance across all channels.
