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Performance Marketing
Organisation Name
One Health
Project type
Paid Marketing Strategy & Campaigns for Digital Health Service
Role
Paid Marketing Strategist at Neworks
Date
29 September 2024
A paid marketing strategy was developed to increase brand awareness and drive subscriptions. The project involved planning and executing paid social media campaigns on Facebook and Instagram, as well as a paid search campaign on Google.
Key activities included conducting keyword research, creating targeted ad creatives, and distributing the $5,000 budget across relevant funnel stages.
Performance metrics were analysed, and A/B tests were conducted to optimise results. A final report was provided with insights and recommendations for future campaigns.
